You also have 3 local results right below the 4 ads at the top.
In the example screenshot – you see 4 Lead Gen / directory Services before you see the 1st local contractor organic result. See screenshot of a Google Search result for “Roofing Contractor Boston MA”. Typically you will see 3-5 Non-contractor results from Lead Gen services and business directories, which earn money by listing local businesses or selling leads. However, the results rarely show actual local companies on the first page of search (top 10). The way homeowners search & find (roofing) contractors is by googling them. This results in significantly fewer homeowners visiting their sites. These corporations use their massive advertising budgets to “manipulate” Google Search results (come up at the top of search), which in turn ensures that local contractors either don’t show up at all, or show up all the way at the bottom. It’s become difficult for local pros to find new clients online, as they have to compete with large Lead Generation services. Many roofers find it very difficult to generate new business (get roofing leads from new customer prospects) online, because the field is dominated by “Lead Gen” services, such as Home Adviser, Angie’s List, Quality Smith, ThumbTack, many smaller services, and recently, Amazon and Google. How Lead Generation services manipulate Google Search results, to ensure that contractors HAVE to buy leads from them: Why it’s very difficult for local contractors to find new clients online Standing Seam Materials & Cost Calculator.
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